All posts by astalabs

Now Asta Marketing

Asta Marketing is another new mobile cloud computing system from Asta Labs, which enables organising and managing marketing campaigns — running market surveys and distributing marketing information — using mobile devices. Implemented on Asta Architecture, Asta Marketing is offered as a service, hosted in the Microsoft’s Windows Azure cloud.

Exploiting advanced capabilities and customisation features of the Asta Surveys technology, marketing managers of all types of companies can define arbitrary marketing surveys composed of freely defined queries with closed and open answers. Then, they can define marketing targets, which can be people, companies and arbitrary objects identified either directly or by means of addresses, characteristics, etc. Finally, supported by workflow and workforce capabilites of Asta Platform, they can define and manage teams of surveyors — mobile marketers — who are responsible for conducting surveys by interrogating their assigned marketing targets within assigned time periods. With mobile marketers filling in survey questionnaires and gathering textual and multimedia information using tablets and smartphones, the managers can review completed surveys in real time on their mobile devices, analysing the gathered information and the efficiency of marketer groups and individual surveyors.

Asta Investments Goes into Portfolio

Asta Labs has included a new mobile cloud computing system into its product portfolio. Asta Investments allows both investors and contractors to manage all kinds of investment projects. Using mobile devices, the representatives of all involved parties can collaborate in controlling projects, subprojects, their phases and tasks. Smartphone and tablet applications provide for managing most current information on status, schedule and all involved parties, and for handling descriptions, documents, maps and pictures pertaining to every project-related activity. The state of each activity can be reviewed and analysed using advanced capabilities and customisation features of the Asta Surveys technology. Based on Asta Architecture, Asta Investments is offered as a service, hosted in the Microsoft’s Windows Azure cloud.

Making the City Asta Smart

Asta Smart City is a mobile cloud computing system that supports implementing the idea of e-administration. It enables inhabitants of municipal and rural communities to report problems concerning the functioning of the community infrastructure and services using a mobile app. The reported information can be immediately managed at community offices and the status and progress of resolving the problem can be monitored on-line by the reporting individual. The information can also be made available to local inhabitants, investors and infrastracture operators; combined with territorial and demographic data it can be visualised on street and satellite maps, e.g., using large-size television panels. Asta Smart City is offered as a service, hosted in the Microsoft’s Windows Azure cloud, with the applications available for smartphones, tablets and desktops.

Read more (in Polish).

Asta Labs at Microsoft Partner Strategy Conference

On October 15-16th Asta Labs took part in the Microsoft Partner Strategy Conference 2014, held in Serock near Warsaw. An annual event, this year the conference promoted Microsoft’s motto ‘mobile first, cloud first’, concentrating on the issues of cloud computing, mobility, social media, security, and Big Data. The conference gathered more than 130 prominant Microsoft Partner companies from the Polish IT sector.

Regarded by Microsoft in Poland as one of the most promising partners in the area of advanced software solutions, Asta Labs has been among just several software vendors directly invited by the organizers. Using such an excellent opportunity, Asta Labs demonstrated the entire portfolio of its innovative mobile cloud solutions for both corporate and private users, presenting an exact answer to the challenge that results from the conference’s motto.

Asta Surveys Released

The Asta Surveys technology enables conducting arbitrary business-related and technical surveys using smartphones and tablets. The gathered information can be further analysed exploiting the business intelligence capabilities provided by Asta Architecture.

Thus, service providers can organise an on-line process of collecting data about their current and potential customers, the perception of their offer, their competitors, etc., directly at customer premises, while infrastructure providers, in particular communications and utility network providers and operators, can gather information on the technical infrastructure available at their customers’ premises, conduct technical interviews on their own infrastructural sites and connections, and on the equipment that is placed at those locations.

The Asta Survey Wizard application allows for freely defining surveys — one can add a new survey, define a number of open and closed queries, edit questions and answers, specify the single- or multiple-choice mode for closed-answer queries, link queries by specifying which answers unlock which queries, require attaching multimedia (pictures, videos, documents, etc.) while answering a query.

And the Asta Interview Master application enables conducting interviews using defined surveys. It features a simple and intuitive interface — answers are selected from drop-down or check-box lists, out-of-context queries are automatically skipped, multimedia can be attached by recording voice or taking a photo with an embedded camera, etc. Completed questionnaires with attached geo-position-related information are sent on-line to the central repository and can be viewed immediately, or business intelligence can be used to process the data from the questionnaires off-line. Both applications are available on Windows smartphones as well as on Windows tablets.

All components of Asta Surveys are implemented on Asta Platform and the Asta Surveys technology is integrated into the majority of (if not all) Asta Labs solutions, in particular into Asta Sales and Asta Operations — it is used, e.g., in the Marketing subsystem for organising market surveys and marketing campaigns, in the Customers subsystem for contacting customers in the call-centre and self-care mode, and in the Resources subsystem for running resource provisioning, maintenance and service activities.