Asta Product Catalogue is another mobile cloud solution from Asta Labs that is directed towards corporate users. The solution enables creating, managing and presenting a catalogue of products that are offered either directly by the company or by its partners. The catalogue can contain textual and multimedia specifications of the products and multiple groups of product offerings with profiled product pricing. Due to its rich, multimedia content and attractive means of presentation being applied, the catalogue can be used for both sales and marketing purposes.
Implemented on Asta Architecture, Asta Product Catalogue is a mobile cloud solution, which is offered as a service hosted in the Microsoft’s Windows Azure cloud but can also be deployed in a private Windows Server-based environment. Asta Product Catalogue constitutes an element of the Asta Sales solution suite.
The Product Basket mobile application available for smarthphones and tablets can be used to present the entire product offer in an intuitive, easy and attractive way — it allows browsing product groups, searching for products by tags and characteristics, and presenting product-related pictures, videos, diagrams, and simple descriptons.
The application can be used either on site at sales offices or directly at customer premises by mobile representatives of the company. In the latter case those mobile representatives can also immediately collect customer feedback and even product orders by completing product or customer-related surveys in real time.
Product managers can define the company’s offer using the Asta Product Eden application. They can define specifications of products being goods, resources, or services by introducing product descriptions, defining selectable product characteristics and attaching multimedia visualisations. Apart from elementary products, complex products can be defined as well by bundling together arbitrary component products.
Then product offerings can be defined by attaching pricing schemes to product specifications and defining conditions of discounts and promotions. The offerings can be arbitrarily tagged and grouped according to product domain, customer target group, distribution channel, etc.
Exploiting advanced capabilities and customisation features of the Asta Surveys technology, product, sales and marketing managers can define arbitrary sales and marketing surveys composed of freely defined queries with closed and open answers, which are supposed to be used while presenting an offer to a potential customer.